If you’re thinking about selling your home this winter, don’t just assume that you’re already behind the eight ball. Selling in the winter and around the holidays has some positive benefits that can’t be utilized during other seasons. With fewer homes naturally being on the market, your home will be getting more attention from buyers. The buyers who are looking during this time of the year are extra motivated so being on top of your selling game is even more important!
Whether we are hit with a holiday snowstorm like in years past, or a nice, balmy 60-degree “heatwave”, here are eight great preparation tips that you can use to spark the eyes of potential buyers this Winter.
1. Boost your Home’s Curb Appeal
People may often get lazy during the colder winter months with their curb appeal. The truth is that your curb appeal is just as important during the winter as it is during the fall. Just keep in mind that you want homeowners to feel the warm attractive appeal when looking at every facet of your property. When it snows, make sure that you shovel all the walkways and the driveway. Additionally, if you host an open house, ensure that there is easy access to the property and that you put down ice melt! The last thing you want is an injured guest.
If there is snow on the ground, try to clear it away from any architectural structures so interested buyers can see what your yard has to offer in warmer months. If you have decorative patios, retaining walls, and landscaping, it’s best to remove the snow so people can see how lovely the yard can be.
2. Increase the Property’s Lighting Inside and Out
With the days being shorter during the winter, a lot of your workweek open houses may be at night. Be sure that you have extra lights both inside and outside to brighten everything. Even if you are showing during the day, be sure that you open all drapes to bring in as much natural light as possible. At night path lights are eye-catching and will brighten up walkways while making people feel warm and welcome.
3. Turn Up the Heat
If a potential home buyer walks into a cold home, they may naturally develop a “cold” connotation associated with your home. Also, if home buyers are uncomfortable, they could duck out of the showing early before exploring your entire home. So, be sure to turn the heat up to a comfortable temperature for everyone.
4. Maintain Exterior of the Home
Clearing the gutters and drains is not only good practice for every homeowner, it’s particularly beneficial to sellers because it keeps the property looking and functioning best. This increases curb appeal and decreases the chances of water damage or issues further into the inspection process.
5. Declutter the Entry Ways
It’s typical practice to keep boots, coats, and shovels near your doors during the winter months but tuck those away during showings and open houses. Hiding winter gear will keep mudrooms, foyers, and entryways looking clear, clean, and inviting to prospective buyers. The less of your belongings they see the more they can picture their belongings there instead. It can be more challenging to declutter when you lack a basement or garage, so here are some tips for storing those belongings.
6. Add Warm Seasonal Decor
Cleaning and decluttering is always the name of the game. However, on the other hand, a sparse and sterile environment is not very welcoming. You want to create an atmosphere that will make people want to return and live in the home. Depersonalizing by taking photographs off the walls and kids’ artwork off the fridge is the first step. Decorating your home with warm and neutral textures is the second. Cozy, seasonal scents are strongly suggested as well to neutralize any lingering pet or food odors.
7. Create a Dinner Party Tablescape
Set the dining room table. Show people how they’d entertain in the home. Most people tend to stay indoors and closer to home in the winter- let them see how they’d use the common areas when hosting guests. Winter is the season of hosting friends and family during the holidays, so show them how it’s done. A seasonal centerpiece along with coordinating place settings will do the trick!
8. Plan Ahead for Photographs
As much as increased lighting, shoveled walkways, and seasonal décor do make a home look pretty on the outside, it’s best to take professional images when the grass is green, the sun is shining, and the flowers are in bloom. It helps people feel more attracted to your home over another listing that’s presented in photos with a dreary, grey landscape. Be sure to tidy up the yard and home and have a professional photographer take images of your home and property before snowfall. If you have to take photos in the winter, the same rules apply- make sure the walkways are clear, any winter planters are clear of snow, all lights are on and there’s a blue sky on a bright day.
Ready to Sell Your Home This Winter?
People think of winter and assume it’s not a good time of year to sell. However, this couldn’t be further from the truth. In fact, winter can be an incredibly rewarding season for motivated sellers. By following these preparation tips, you can create a warm and inviting environment that appeals to serious buyers and showcases your home’s potential. Whether it’s boosting curb appeal, enhancing lighting, or creating a cozy, seasonal atmosphere, small adjustments can make a big difference. Remember, selling in the winter offers unique opportunities to stand out in a less crowded market. With the right approach, a little patience, and the guidance from your local expert REALTOR®, you can turn this chilly season into the perfect time to close the deal.